DEATH TO THE MARGARITA
GHOST TEQUILA
How can Ghost—a bold, spicy tequila brand with a scrappy budget—steal the spotlight from Big Tequila on a day like Day of the Dead?
Kill the one thing they all love most.
2025 Shorty Awards Finalist
Agency: Sidecar
Copywriter: Ryan Casey, Alyssa Loffredo
Art Director: Lauren Juenger, Mary Toscano
BEX Leaders: Mari Schuetz, Sara Sanderson, Sharon Bronstein, Josh Silverstein
It all started with a full-page obituary in The Boston Herald
Then word began to spread on social media…
1.63 MILLION TOTAL VIEWS
It was time to put the Margarita to rest, once and for all.
