THE TASTE COLLECTIVE

BY 1800 TEQUILA

We created the only platform built for bartenders to unlock their unique palate, pushing the boundaries of taste, creativity, and connection.

Think Spotify Wrapped for your tastebuds.

THE TASTE ANALYSIS

Designed in partnership with flavor scientist Dr. Arielle Johnson, our taste analysis provides a holistic, comprehensive, and scientifically robust view of how you experience taste. The result is one of eight taste archetypes that help to harness all the unique elements of your taste.

OUR TEAM OF TASTE EXPERTS

CITY GUIDES

Our experts are traveling coast-to-coast to showcase the best in taste and culture in cities across the country.

CHICAGO, IL

It’s no surprise that Chicago is a hub for great Mexican cuisine and culture. The best part? You can find 1800 tequila all across the city.

NEW YORK, NY

NYC is home to countless styles of food and drink, and perhaps the greatest cultural diversity in the world. You just have to know where to look.

EVENTS

We made stops nationwide for bartenders to experience The Taste Collective firsthand.